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We combine Norwegian purity with responsible packaging and ocean-positive action.
The Norwegians have a strong tradition of taking care and living in harmony with nature. The resources that were given to the nation are carefully being preserved for future generations.
Join our movement towards a sustainable future, and help us save the sea from plastic pollution. 1% of the turnover is donated to clean the ocean from plastic pollution, because we care. By interacting with our brand, you will be part of this movement. Come join us…
1% of every sale goes directly to cleaning plastic from the world's oceans. Zero carbon footprint. Zero plastic packaging.
Aluminum can be recycled endlessly without losing quality. Every can you recycle becomes a new one.
Our entire production and distribution chain runs on renewable Norwegian hydroelectric energy.
No plastic. No leeching. Pure Norwegian water sealed in aluminum — just as nature intended.
Through the Pure Norway Foundation, 1% of all turnover funds projects removing plastic from the world's oceans.
PURENorway is a Nordic and innovative brand inspired by Norwegian nature and made for people with an active lifestyle. We care about nature and we care about people. Because of this, we have defined criteria that are important to us.
Aluminum is infinitely recyclable without losing quality or purity.
Keeps water cool for a longer period, perfect for any adventure.
No plastic leeching, as though you are drinking straight from the source.
At Pure Norway Water, we believe the future of water should be as clean as the source it comes from. That's why we offer both still and carbonated water in aluminum canned bottles — a conscious choice designed to protect both quality and the environment.
Aluminum is infinitely recyclable. It can be reused again and again without losing strength or purity. Unlike plastic, which degrades each time it's recycled, aluminum retains its integrity forever. In fact, the majority of aluminum ever produced is still in circulation today. That's the kind of material the planet deserves.
Aluminum naturally keeps water cooler for longer, preserving the crisp, refreshing taste. And with no plastic involved, there's no risk of leeching — just clean, untouched water, as if you're drinking straight from the source.
For our carbonated water, aluminum is the perfect protector. It holds pressure efficiently, keeping every bubble intact without requiring heavy plastic packaging. The result is pure refreshment with a lighter environmental footprint.
We didn't choose the easiest route. We chose the responsible one. Pure water. Protected properly. Still or sparkling.
By donating 1% of the turnover, PURENorwayFoundation will donate funds directly to projects and organisations that are following our mission of protecting the planet and preserving it for future generations.
We believe we all have the responsibility to protect the planet for the next generation. Pure Norway wants to do our part by continuously working towards the Sustainable Development Goals (SDGs) defined by the United Nations in order to achieve a better and more sustainable planet within 2030. As a producer of consumer goods, Pure Norway impacts the SDGs that are related to business practices and production. We are committed to contributing to the change of a better world.
Aluminium is infinitely recyclable - our cans can be melted down and reborn without any loss of quality. By choosing aluminium over plastic, we are eliminating single-use packaging from the equation entirely.
Every can we produce carries a zero carbon footprint. We hold ourselves to this standard not as a marketing claim, but as a production requirement.
Pure Norway care about nature, especially pure and clean waters and for the life in it. The world's oceans are the source of life - pollution and plastic waste are critical threats that need to be addressed urgently.
We fund this goal directly through the Pure Norway Foundation. A percentage of the income from every product sold goes toward cleaning the coastline of Norway and protecting marine ecosystems.
Everyone connected to our products - from production workers to administrative staff - is treated with respect and dignity. We have clear standards against child labour, involuntary labour, coercion, harassment and discrimination.
We also prioritise environmentally friendly and recycled materials across our supply chain, reducing unnecessary waste and limiting our impact on the natural world.
Interested in learning more? Read about the UN Sustainable Development Goals ->